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what is email marketing?
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Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
Please let me know if you need further information about email marketing.
Regards,
Smart Marketing 1001
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Email Marketing will grow your business faster than any other marketing medium!
http://www.getresponse.com/index/smartmarketing1001
Email marketing is nothing but advertising business through emails.
Simply put, email marketing is promoting your content/yourself/your prouct to your audience.
Now how do you get that audience?
Well sometimes in your life you have visited certain blog and there was a pop up saying like "Sign up to get this free ebook" and you found that to be interesting and you entered your email to get the free ebook. Now what happens is that you have signed up to their mailing list and they can send you promotional content or engage you through your email.
I would suggest you to visit HubSpot academy as there is a great email marketing course which you can pass and get certified. It covers a lot, from basics to more advanced things. From there you can start to advance your knowledge.
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It has several notable advantages:
1) Opt-in. People should always be required to opt-in to your email list (usually through a form on your website). That way you know they're receptive to your messages, and you're not wasting time and effort emailing people who have no interest in your product or service.
2) You own the list. If you're marketing via social media or publishing content on someone else's platform for leads you run the risk of losing that channel if the other company goes out of business or changes their algorithms (as frequently happens with Facebook and Google). With email, you still have dedicated access to all of these potential customers.
3) Effective frequency + the "know, like and trust" factor. There's a marketing concept called effective frequency which states that clients need repeated exposures to a brand or company because they will buy from them. Email is an easy, effective channel to get those repeated exposures, and it helps your readers begin to know, like and trust you -- all of which are key elements in converting them into customers.
4) Automation. Once you've written an email or series of emails welcoming customers most email marketing solutions (MailChimp, Drip, GetResponse, Active Campaign, etc.) can automatically send that email again when you set behavioral triggers, like someone signing up for your list, or visiting a certain page or filling out a form. This decreases so much of the work because you can setup drip campaigns to nurture clients and sell products and services and be very hands off after it's setup.
Frequency can be difficult to determine. How often is too often when it comes to email? Is sending one email per week not enough? How many emails per week is the "sweet spot?' I think it depends on your industry, and your company's engagement and unsubscribe rate.
Community Manager
StartupNation, LLC
The traditional email Marketing had limited choices like delivering emails through single SMTP server, sending bulk emails all at once and getting 80% of them bounced back but now its the Cloud SMTPs age :) Technological advancements have made a mark on Email marketing platforms, you can send emails from more 2 SMTPs, micro deliver the bulk emails through more than 1 SMTP helps in accomplishing the results! EasySendy Pro is one such platform with Cloud SMTP service.
Digital Marketer
Email Marketing Blogs | Best Email Marketing Service