what is email marketing?

Ryan O'Bleness

Great explanation, @Jnana S Rao. 

Elexalex

very helpful information i will share it to others 

Adam Jones

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business' area of expertise. Email marketing is a popular way for businesses to reach customers.

Adam Jones

Email Marketing Best Practices of today's top brands who lead the way in email campaign management.
Here are some Examples :-
1) charity: water
2) BuzzFeed
3) Uber
4) TheSkimm
5) Mom and Dad Money
9) Dropbox

JasonX

about email marketing, I believe the best email marketing content is free content: Give something away
Consumers love a free lunch—or a free template.
In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks. The winner was templates and tools, just the kind of freebies that email readers want.

Ryan O'Bleness

Very interesting, @JasonX. Good to know, but I am not surprised by this. Thanks for sharing! 

Steffi Dsouza

Email marketing is, quite simply, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. adults use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.

The email marketing industry has exploded over the last 15 years. In 2011, companies spent $1.51 billion on email marketing efforts. In order to tap into this growth, a number of companies have started to provide email marketing services to businesses large and small. Below are some of the most popular providers.

muhdyousaf

Electronic mail is very important in this era of business as first of all you need to have a email of your business to promote. It will just not be promoted by its name but by its email as well. And you can also generate or earn money through it.

Olivia Caitlin

Email Marketing is a way to promote you brand and generate leads for your business via Emails. Its great way to attract new customers for your business and connect with the audience. with certain tools and mail delivery channels like analytics and Mail chimp you can monitor your campaigns. This is a cheaper way to promote your brand and is effective for generating leads.

Callie Throne

Email marketing is the process of nurturing and engaging with your prospects and clients through emails, in such a manner that they think of you, remember you and hopefully buy from you.

Let me elaborate.

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As a business, you must be generating a lot of leads from online and offline channels, like PPC ads, website, third-party sites, phone calls and so on. Now everyone who contacts you may not be interested in buying your product or service right away. It might just be a mere inquiry about your business offering.

But the fact that they contacted you shows that they have a slight interest in what you do. You need to take advantage of that. You need to work around that initial interest they showed and see how you can turn that into a buying opportunity. “It is your job to engage them until they convert, or at least grow fond enough of you to start spreading good word about you!”

Sandra Yancey

In simple words, it’s doing marketing using emails. Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media. To engage users, these are the most important points to remember and execute:

• Excellent/Compelling content
• Personalization 
• Appealing graphics

Denefits

Secondly, EDMs and email marketing campaigns are not actually the same thing. An electronic marketing campaign is solely based on email send-outs. It is the process of building an email database of customers and/or potential customers and sending them communications or special offers directly.

roxannemorris

An email marketing is an essential part of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. So if you don't work with emails, I recommend to start immediately.

Justin evans

Well, e-mail marketing lies in the techniques of outbound marketing. It's technique of attracting customers and creating brand awareness, and also it diverts potential clients to your website and even generates leads. It will help you to get the potential customers by reaching them and describe your self in a way that can target their need.

Asfandiyar

The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.