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Why You Shouldn`t Twitter
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David Jackson
DavidJackson4/19/2009 10:37 AM
That`s actually very good advice. I`ll do that.
David Jackson
Hmmmm...interesting. Sort of like Google Alerts. Thanks, Perry!
David Jackson
If I ever decide to do the Twitter thing, I`ll look you up.
David Jackson
Not too long ago, I used to think the same exact thing, and I was wrong back then - just like you`re wrong now. Twitter can be used to promote virtually any type of business - profit or non-profit. You are limited only by your imagination. A good friend of mine showed me hard numbers what Twitter has done for his business, and I became a believer.
I will be using Twitter myself this summer, when I launch my new website. I already have a million ideas about how to promote my business via Twitter. I can`t wait to get started!
David Jackson
DavidJackson4/26/2009 5:53 PM
Not too long ago, I used to think the same exact thing, and I was wrong back then - just like you`re wrong now. Twitter can be used to promote virtually any type of business - profit or non-profit. You are limited only by your imagination. A good friend of mine showed me hard numbers what Twitter has done for his business, and I became a believer. I will be using Twitter myself this summer, when I launch my new website. I already have a million ideas about how to promote my business via Twitter. I can`t wait to get started! David Jackson Then a preliminary "welcome to tweet-land, twitter-ville, ... twitter" is due. You`ll find several SUN members already there. ~Roland
Thanks!
David Jackson
Actually, he didn`t. He took the coward`s way out, and called it a draw. He said that Twitter users were partially right, and he was partially right. He wouldn`t admit that he was completely wrong about Twitter. Unfortunately, not everyone is capable of admitting when they`re wrong.
That requires a certain degree of character.
David Jackson
I still think he doesn`t "get it". It`s like he is thinking in two dimensions while operating in a three dimensional world.
The internet and how we use it and how our target market uses it is evolving all the time. We need to keep an open mind and think of how these new and evolving tools can help our business.
For a dry cleaner using Twitter to "announce sales" is one limited use... of more valuable would be to provide a value added service to their customers. Maybe tweet (direct message) customers when their cleaning is ready? Networking with customers can provide other opportunities also...
~Roland
That`s because he doesn`t want to get it - at least not entirely. Because then he would have to admit that he was completely wrong about Twitter. He doesn`t strike me as the type of person who will admit when he`s wrong. David Jackson
In addition, I know quite a few people that are adept at driving social traffic to their sites and they tell me social traffic is difficult to monetize.
I tell my clients that, if their time is limited, they are much better off writing additional keyword-based content on their sites as well as obtaining a variety of high-quality inbound links.
I also tell them to use social bookmark buttons on all of their content pages. If you really have interesting and compelling content, the best strategy is to get your visitors doing your social marketing for you.
At the end of the day, if I have 30 minutes to spend on my marketing efforts, it will be adding new content to my site, not developing my "brand" via social networking.
If you find you can actually monetize a decent amount of social traffic, then go for it. From what I`ve seen, people who are really bringing in consistent profits through social marketing are few and far between.
I used to think that way as well. But I opened my mind and discovered the awesome power and potential of Twitter. And since Twitter has an estimated 10 million users, it`s worth taking the time to see how you can incorporate it into your business.
I can assure you, no one recognizes the importance of fresh, relevant content more than I do. I create fresh content on a regular basis, and will continue to do so. But Twitter`s 10 million users is a huge potential audience for my content - much too huge to ignore!
David Jackson