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Why You Shouldn`t Twitter
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-Enjoy your week Mr. Jackson and I hope that we can all get along just fine. Erin, thank you for that ultra-classy apology! My sincerest apologies to you as well. I agree with you. This whole sorted episode was both silly and childish. It should never have gone as far as it did. We should all be ashamed and embarrassed for acting like children. I know I am. I need to correct you on something, however. I don`t have a problem with all social media. I use social media, and think some of it is good. Also, believe it or not, I would like nothing better than for us all to get along. That would suit me just fine. It sure beats the heck out of bickering. And one last thing... Congratulations on closing your big deal! David Jackson DavidJackson4/8/2009 6:16 PM
That being said, there will be many more heated debates about a variety of topics. Of that I`m sure.
David Jackson
DavidJackson4/8/2009 8:51 PM
Wow. A "marketing" person that actually advises AGAINST one of the fastest growing and popular and free forms of marketing available. OK. Entitled to your opinion? Of course. Going to be judged based on it? Yes.
I have always been very open and although I am quite private I enjoy sharing and this allows me to do it keeping my own boundries and personal space. I for one know that I don`t know it all...I know very little and have learned so much from SUN and also on Twitter. I do know this, when I needed a favor Rich the founder of SUN did not think twice about helping me. I also know that a group of others here that I respect and enjoy sharing with. SUN is a great resource and full of facinating people. I feel the same way about Twitter but here I have made closer ties with a few and am appreciative of that.
Erin- and i don`t even need to spell check b/c everyone here is okay with my poor typing skills and I am also!
Carol
What really opened my eyes to the value of social media is looking at my own site statistics whenever someone bookmarked my site on a social network.
I found that traffic coming in from social media sites had virtually a 100% bounce rate and most people stayed less than 10 seconds.
Is that the kind of traffic I really want to cultivate?
I`d rather spend my time writing new content and establishing high-quality links.
I can definitely relate to that. I`m all about writing new content, and establishing quality inbound links.
David Jackson
Is that the kind of traffic I really want to cultivate?
I`d rather spend my time writing new content and establishing high-quality links.
As you know, your bounce rate may be because of other factors... not only because the visitor came form a social networking site.
Obviously, "marketing" via social networking site is different than other types of marketing, but it is similar to blogging... with the added component of "creating a relationship" - albeit virtually.
Why might a person goes to your site from a social networking site?
You have created an on line dialog and "trusting relationship"?
Your social posts are interesting?
They think your site provide what they seek?
They want to learn more about you/you company?
They have nothing better to do?
It is typical for visits from Digg to have a high bounce rate. But Digg is different than Twitter and some other social networking sites.
So how to reduce the bounce rate from Twitter visits? Similar to a blog, provide information of interest which is relevant to your target audience.
Important to note - with Twitter, you actually have some control of your target audience. You determine who you follow and who follows you (thus, who sees your Tweets).
~Roland
vwebworld4/18/2009 8:38 AM
I certainly don`t mean to imply that social media traffic is useless. Obviously, that is incorrect.
It`s just that when it comes to social media marketing, I prefer to follow the Pareto Principle. If I can just spend 20% of my efforts towards social media marketing and garner 80% of the benefit, then that`s the best use of my time.
For me, making sure that I have the proper social media buttons on my site and seeding the most relevant social media sites with my best content takes little time, but generates solid results.
Ultimately, the goal is to generate enough great web content that your visitors to do all your social media marketing for you. Of course, that is easier said than done in many cases!
The trick is how to find those 20% of people that contribute 80% of the sales.
~Roland
vwebworld4/18/2009 11:31 AM
That`s why it`s important to not only carefully analyze your raw data logs, but also to understand exactly what it is that you`re analyzing. Often, stats aren`t what they appear to be on the surface. But you don`t find that out until you dig deeper - below the surface.
That`s why I use three different types of software to track my data. OneStat, AWSTAT, which comes with CPANEL and SiteMeter. This allows me to keep things in perspective, and prevents me from over-reacting one way or the other.
David Jackson
DavidJackson4/18/2009 12:37 PM
I really don`t care for Google Analytics, because its stats aren`t "real time." There`s a two hour lag or something. While that may not be a big deal for most people, it`s a big deal for me.
I`ve also heard there may be privacy issues with Analytics. It seems Google may be spying on marketers through their Analytics account. I have no idea, whether that`s true or not, but that`s what I heard.
David Jackson
DavidJackson4/18/2009 4:02 PM