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what is email marketing?
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Regards,
Jerry @ http://www.vinitysoft.com
Love Copyblogger! Good share.
Email marketing is simply building a list of people who have given you permission to email them and then emailing them with content and offers that they value.
In terms of effectiveness, email is still by far the best channel for sales. Email has about a 4.25% conversion rate compared to Search (2.5%) or Social Media (.5%).
a.) acquire new customers - prospect opts-in/subscribes to your newsletter for information and eventually purchases on a related offer embedded in the email.
b.) educate prospects - if an informed customer is your best customer, then use emails to enlighten them.
c.) service delivery - many online businesses can be started with the product being information that is delivered via email. For example, a weekly stock tip service.
These are just a few examples. Hope it helps.
There are many ESPs out there, we are working hard for our customers. Use the following link to get familiar with email marketing tools for FREE - http://www.marketingpiper.com