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Does Anyone Have a Kleenex?
I am as guilty as most people when I ask for a facial tissue. To me, it`s a Kleenex. I believe that Kimberly-Clark owns the Kleenex brand, so, in my opinion, they have done a fantastic job marketing that particular brand to be a household word. Branding is a very important aspect of getting your audience to know your product, and buy it! Kleenex brand is a trusted, household name. And, I normally buy that brand, as well. Have you ever heard someone ask, "Does anyone have a Puffs?"
Can anyone think of any other brands, like Kleenex, are used in everyday language? Just a fun exercise. Let`s see where we can go with this!
Can anyone think of any other brands, like Kleenex, are used in everyday language? Just a fun exercise. Let`s see where we can go with this!
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Google itiouone22007-3-6 11:1:16
However, I think at this point in my life, I have come to terms with people using that word!
Post-It, Band-Aid, Jeep, Velcro, Jell-O, Rollerblade, Jet Ski.
It`s not all positive, however, when a brand name becomes a generic term.
Tylenol
Advil
Motrin
Since I use genericsof those types of medicines, I know that when I refer to their ingredients, I usually don`t call them by what the drug actually is, but by the names listed above.
And even though Kleenex has the more well-known name - I buy Puffs because I think they`re softer and easier on my nose when I have a cold. But I`m probably as guilty as anyone else when I ask my husband, "Hon, would you bring me the Kleenex please."
On a slightly different topic... I grew up in Michigan and I remember guys wearing baseball caps that would say, "I`d rather push a Chevy than drive a Ford," reinforcing their loyalty to that brand.
All the best,
Denise Michaels, Author, "Testosterone-Free Marketing"