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Looking for a research question for my master thesis in the area of entrepreneurship
Matze
subscriber Posts: 1 Member
Dear Entrepreneurs
I am planing to become self-employed on a midterm range. Over the last couple of months I have put togehter more then 100+ business ideas and talked to several people from various fields.
But I really think that no more then 5 ideas do really have a potential - ideas come quickly but its the execution that brings the success. I tried to testify my ideas against scalability, sustainability, profitability and automatability.
Now I am looking for a research question and topic for my master thesis (business consulting) in the area of entrepreneurship and startup science. Some research questions I was thinking of:
- Where in the market shell we introducte our product/service (and explain why)?
- How to build a tech-driven startup with a non-technical leadership?
- How to quantify the uncertainty of introducing a new product/service to the market?
- How to quantify the probability of success of a new product?
- How to test market demand for a product that does not yet exist without having a prototyp/MVP?
- How to mitigate persistent uncertainty factors in NPD that may prove to be highly ruinous for an idea?
- How to apply Eric Ries' "validated learning" pattern without having a product or even customers?
As you can see I am looking for a way to catch two birds with one stone. That means I would like to do some research on one of my ideas, to develop them further. But I am really having a hard time to come up with a concrete topic and just don't know where to start.
What do you think about the research questions listed on top?
What would be an interessting research-area touching the following fields and keywords?
What would be an interessting research-area touching the following fields and keywords?
- Shared economy
- Startup Science
- Growth Hacking
- Lean Product Development
- New Product Development
- Marketing
- Rapid Prototyping
- Low- / High-Fidelity Prototyping
- Entrepreneurship
- Lean Startup
- Lean Market Validation
- Lean Thinking
- Validated Learning
- Minimum Viable Product / Minimum Viable Habig Engine
- Outcome-driven Innovation
Thanks in advance!
Best, Matthias
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