Social Media Strategies
Abe subscriber Posts: 7 Member
I thought we can have an open discusstion about social media and ways it has changed the way we sometimes do marketing and advertising. I will start the topic off but not try to make it into a complete "How To" post, lol, but please do forgive me if I make this more extensive then I initual plan to. ^_^
One of the things I find interesting about social media and the things it now allows us to do is target our audience not just by using specific tactics (i.e using cute puppy pics to attract females between the average ages of 14 to 34 or using sport quotes to attract males between 24 to 45.) but by using specific social sites. For a few examples MySpace, ReverbNation is parfect for music oriented businesses while Etsy is perfect for artsy/handcrafted oriented businesses. Even whither your business has what I call a "hangout" factor can decide if something like FourSquare, with it's check-in feature, will have a large enough impact on your businesses growth, or customer retention, to pursue it.
Well, if anyone else finds interest in how the growth of social media has changed the business world for better or worse. ^_^
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I think the key is to do a little bit of all of the sites and the difference is really where you choose to spend money on paid ads on those sites really goes into where your audience is located.
Social media has vast reach to different types of audience and that's why businesses can reach them using multiple social media strategies that help increase customer engagement and growth of the business. As per the target audience, you can choose the social media channel and make your strategy accordingly.
A social media marketing strategy will help your brand tackle its goals with a sense of purpose.
Here are some key steps which help in increasing your business online presence via social media,
1. Research your audience
2. Create and curate engaging content for your audience
3. Make timeliness a top priority
4. Assess your results and optimize
Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it's no passing trend.
How to create a social media strategy
8 Step Social Media Marketing Strategy for Businesses in 2019/20
Without social media, there is no marketing. Because through social media only people tend to communicate with the site that attracts them or what offers the things/products they want. If that criteria of target audience is met then you can easily run a successful business through social media. Because people scroll their news feed and follows the pages they like and buy the products that attracts them. However, their are a lot more than what it seems like. You need to come up with a great social media strategy only then you can survive in the business. Besides that, google ranking your page is very important as people tend to search through google the things that they need/ want urgently. And through social media people just order the things that they feel attractive or usable. That's the main difference.
@Priya Malhotra I agree with your thought that without social media, marketing is worthless at present, in this digital era. It's obvious that every firm and business persona have distinct strategies from each other, nevertheless, the highest engagement ratio can let firm raise high and get greater ROI.
I partly agree and partly I believe that social media today is getting worst than before. It's difficult to grow page/post organic reach and engagement because of Facebook wants you to run an ads. And you see, almost everyone, are doing the same thing and almost everywhere, let alone the tough competition and users behavior. It seems all social media marketing strategies and gimmicks whether paid or organic doesn't make any difference.
Social media makes your business powerful. without social media you cannot brings proper traffic to your business. In today's time millions of potential customers are connected to social media, so it can prove to be very beneficial for your business.