Social Media Strategies
I thought we can have an open discusstion about social media and ways it has changed the way we sometimes do marketing and advertising. I will start the topic off but not try to make it into a complete "How To" post, lol, but please do forgive me if I make this more extensive then I initual plan to. ^_^
One of the things I find interesting about social media and the things it now allows us to do is target our audience not just by using specific tactics (i.e using cute puppy pics to attract females between the average ages of 14 to 34 or using sport quotes to attract males between 24 to 45.) but by using specific social sites. For a few examples MySpace, ReverbNation is parfect for music oriented businesses while Etsy is perfect for artsy/handcrafted oriented businesses. Even whither your business has what I call a "hangout" factor can decide if something like FourSquare, with it's check-in feature, will have a large enough impact on your businesses growth, or customer retention, to pursue it.
Well, if anyone else finds interest in how the growth of social media has changed the business world for better or worse. ^_^
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