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Cold Calling Tactics?

BizEnthusiastBizEnthusiast Posts: 11subscriber Bronze Level Member
Looking for some tips and insight on how to improve my cold calling sales experience with prospective clients. Any ideas besides being as authentic as possible?
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Comments

  • McCandlessMcCandless Boca RatonPosts: 34subscriber Bronze Level Member

    Here is what I recommend:

    Make your calls 5-10 mins before the hour. When you connect, you basically want to say something along the following lines:

    ...

    Hi [name],

    Our mutual acquaintance [name] suggested I should take a look at what you do.

    I've been looking at your service this morning and think we can improve X by Y and had to get in touch.

    I'm about to dash into a meeting so can't talk for long now, how about we set up a 20 minute call later this afternoon and I'll run you through it?

    ...

    The basic structure is the same structure I use myself for any form of cold contact. 

    1. Establish a social or personal connection

    2. Quickly demonstrate why you are calling and should be listened to

    3. Ask a straightforward yes/no question

    Good luck!

  • Ryan O'BlenessRyan O'Bleness Birmingham, Mich. Posts: 707administrator Site Admin
    edited July 14
    @McCandless, great thoughts and strategy. 

    Cold calling is nerve-racking because, let's face it, nobody wants to receive a random call from a stranger trying to sell you something or get your business. 

    I think this is a good general structure to follow. The only thing I would add is, although you can follow the general conversation every time, change it up a bit with each person you speak to. Ask them a question about their day or tell a quick anecdote to lighten the mode and show you are being personable. Don't use a cookie-cutter approach. 

    Like McCandless said, keep it short, be personal and form a connection.  
    Ryan O'Bleness
    Community Moderator
    StartupNation, LLC
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