Copywriting: How to catapult your sales into the stratosphere

Fotis_Chat

Howdy all,

If you have been listening to this copywriting thing but have no idea how to use it in your own small business, this is going the best post you will read all day.

Here's what it's all about:

My name is Fotis Chatzinicolaou, and I am a copywriter from Greece.

I specialize in e-mail and info-product copywriting and make my living selling my own services and working for a 7-figure online marketer.

What does this have to do with you?

Recently, I went online searching for small business owners who struggle with sales and needed copywriters.

What I found out disturbed me.

Most of them had a bizarre idea of what copywriting was.

For them, it was all about cute slogans, article writing while combining SEO and modifying the copy to fit whatever graphic the designer had prepared.

Yuck.

It was then that I understood that people are misinformed about copy.

What is copywriting?

It's the bridge from the people in your market to your product or service.

If you have an offer they want, then copywriting will help you make out like a bandit offline and/or online. It's not cute slogans or brand awareness. It's sales multiplied.

Here is where you come in.

Ask me any question you have about copywriting and I will answer it to the best of my abilities. 

I will help you clear your head from any misconceptions you have about copywriting.

What's in it for me?

As I told at the beginning, I was looking for extra opportunities to use my copywriting skills.

But small business owners, apparently aren't 100% clear on what it is. As a copywriter (or a businessman in general) approaching a potential client without knowing what his beliefs are about me, is a sin. 

So, I want to help you to help me understand my market better.

This is not a sales pitch. If you don't know how powerful copy can be, you will be shocked to hear my fees. 

This post's sole purpose is to educate both me and you.

So ask away.

Sincerely,

Fotis Chatzinicolaou

P.S. Here is one lesson for you. 

The P.S. is the second most read part in any type of writing. It's a great opportunity to restate your pitch or add more oomph to your offer. Eight out of ten people will scroll down aaaaaall the way to the bottom of a 60 pages sales letter to see what's in the P.S.

If you are one of those eight, you experienced a bit of copywriting prowess.

Waiting for your questions

Ryan O'Bleness

Interesting post, Fotis. 

I have done some copywriting during my career as well. I agree with you that a lot of people don't quite understand copywriting. Maybe they don't think it is important enough to learn about. But as you have pointed out, good copywriting bridges the gap between customer and product/service. Clear, concise and compelling copy should illicit emotions to move people through the buyer's journey. 

I appreciate your insights. Let's be careful about self-promotion, though. 

Best, 

Adam Jones

 I have a brilliant idea that will catapult your sales into the stratosphere, and I have the unique skill set you need to implement it.

From previous experiences, you could be able to nailed it. An NDA is a priority to protect ideas, property knowledge, and showing you mean business. Serious people understand and respect NDA

Steffi Dsouza

Hi,
Thanks for sharing such a kind experience @Ryan.
From previous experiences you'll simply get the result you want sooner. And that's just what you and VITO want and deserve.