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Which technique is best for Email Marketing ?
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> Mention Name of the person in Subject.
> Add Graphics with meaningful short text
> Add CTAs but not more then 2
Email marketing has some significant advantages compared to most other marketing methods:
1. High reach
2. Great flexibility
3. Minimal risk
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Behavior Driven Development (BDD) TrainingAn email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
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2. Segment your lists and A/B test subject lines. And even content within the email
3. Track everything that you can! Use utm codes and understand what people do once they hit your site after they click.
1. Personalise your mail without using their name.
2. Make a short subject line
3. Look at the Send times
4. You ad copy
5. Ensure its is optimised for mobile
6. Use short and beautiful images which result in better conversion
7. A direct link for subscription and Un-subscription
8. A/B Testing before launching the Campaign
Best Techniques for Email marketing can be :-
Work on your subject lines
According to Adestra subject lines with 60 to 70 characters shows no increase in email open rate or clickthroughs. They also found that subject lines with less than ten characters had open rates of 58%.
Consider for example, Barack Obama's election campaign emails. They were known for using email subject lines like Hey or Wow, which worked very well. The vast majority of the $690 million raised online, came from fundraising emails.
How do you create subject lines that work well for you? Consider using the following steps.