Matt_ShieldssubscriberPosts: 32Bronze Level Member
There's this one particular episode of Shark Tank that just wowed me; where all VCs (sharks) have made an offer to the pitch presented: https://www.youtube.com/watch?v=mswB7f4KIBA
Doing an elevator pitch is tough; doin' it on reality TV is tougher.
Check out this post here. It has an audio clip embedded from StartupNation co-founders, Jeff and Rich Sloan, and a fellow community member as well. It is a good example of what to do and what not to do on elevator pitches.
Try to think out of the box, people who care about these pitches, listen to hundreds of these every month, watchThe Summit Kilimanjaro for an example of out of the box elevator pitching! Put like if you like it by the way.
Besides presenting in a creative way, focus on: 1. Why? What moves you What problem are you solving? 2. How do you solve it? 3. Who cares about it (potential market, user traction) 4. Why are u different from exixsting alternatives? 5. Why are u the perfect team to deliver? Complimentary vision, experience and drive.
Remember to smile and convey a dream, after all, investors will put their money if the are able to share your dream
When we started out, we worked with a world renowned trompe l'oeil muralist. When she networked and people asked her, "What do you do?" she'd tell them:
"They say that life imitates art. Well, our art imitate life!"
It was short, sweet and to the point. And it did exactly what any good elevator pitch is supposed to do: it got potential clients to ask questions. Before they knew it, they were scheduling an appointment to see her company's portfolio.
We helped her with her branding and PR. However, we can't take credit for her elevator pitch. That was her own creative mind at work. That said, we've adopted the same strategy for other clients that are seeking VC funding.
Keep it short, sweet and intriguing. Get the prospect's mind working. If they're not asking you questions, you're dead in the water.
When we were first starting out, we worked with a world renowned trompe l’oeil muralist. When she networked and people asked her, “What do you do?” she’d tell them:
“They say life imitates art. Well, our art imitates life!” It got potential clients to start asking questions. Before they know it, they were scheduling an appointment to see her company’s portfolio.
We helped her with her branding and PR. However, we can’t take credit for her elevator pitch. That was her own creative mind at work.
That said, we’ve adopted the same strategy with clients that are seeking VC funding. Keep it short, sweet and intriguing. Make it aspirational. Hold back the details and get the prospect’s mind working. If they’re not asking you questions, you’re dead in the water.
Comments
Doing an elevator pitch is tough; doin' it on reality TV is tougher.
https://community.startupnation.com/discussion/12184/elevator-pitch-tips-audio-clip/p1?new=1
Community Manager
StartupNation, LLC
Besides presenting in a creative way, focus on:
1. Why? What moves you What problem are you solving?
2. How do you solve it?
3. Who cares about it (potential market, user traction)
4. Why are u different from exixsting alternatives?
5. Why are u the perfect team to deliver? Complimentary vision, experience and drive.
Remember to smile and convey a dream, after all, investors will put their money if the are able to share your dream
"They say that life imitates art. Well, our art imitate life!"
It was short, sweet and to the point. And it did exactly what any good elevator pitch is supposed to do: it got potential clients to ask questions. Before they knew it, they were scheduling an appointment to see her company's portfolio.
We helped her with her branding and PR. However, we can't take credit for her elevator pitch. That was her own creative mind at work. That said, we've adopted the same strategy for other clients that are seeking VC funding.
Keep it short, sweet and intriguing. Get the prospect's mind working. If they're not asking you questions, you're dead in the water.
“They say life imitates art. Well, our art imitates life!” It got potential clients to start asking questions. Before they know it, they were scheduling an appointment to see her company’s portfolio.
We helped her with her branding and PR. However, we can’t take credit for her elevator pitch. That was her own creative mind at work.
That said, we’ve adopted the same strategy with clients that are seeking VC funding. Keep it short, sweet and intriguing. Make it aspirational. Hold back the details and get the prospect’s mind working. If they’re not asking you questions, you’re dead in the water.
Good thoughts, @Gordon.
Community Manager
StartupNation, LLC