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Door hanger Marketing
Has anybody done door hanger marketing? It`s the flyer`s that hang from your door. What is the average cost and percentage of leads that are generated from such a campaign? any helpful tips for getting active leads from such a campaign. Background: Got 1,000 door hangers @ .47 each full 4 color front and back. Delivery cost .14 each for a 1,000. Is that excessive per piece? What triggers a response from readers selective words like free or limited time?
kenman2006-11-21 21:50:24
kenman2006-11-21 21:50:24
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Comments
Kenman,
It just so happens, I own a Printing Business that specializes in marketing. www.XpressPrint-Online.com</A>.
$0.47each is on the high end, but with so many companies out there...prices really don`t qualify with quality. I charge much less and print on the newest printers in the industry. I get a lot of my business online, which helps reduce my overall overhead so i can charge less.
Doorhangers are still a very effective source or marketing whether or not it annoys customers. I hate getting tele-marketing calls, but does that stop AT&T? Don`t think so! Truth be told, what you need is to determine what market your going after and what the best way to reach them is. Generally speaking don`t expect more than 2% of your marketing to come back in business unless you`re hitting a specific audience that you already know whats your type of business.
For example: Mortgage refinance company targeting home-owners that can`t afford adjustable rate mortgage payments....thats a pretty specific market and the information is available...you just have to know how to find it.
I would suggest - investigate the card decks in your area. They are a package of cards that come in the mail, each card is a nice glossy printed coupon and a little higher end than a door hanger. I have actually responded and used several coupons from those card decks.
But if you compare the prices of direct mail vs a door hanger product that is done RIGHT, you are looking at 20 cents or more per impression (assuming you do a 4x6 card and no larger) with direct mail compared to a few cents per impression (including printing costs & distribution) with a properly executed door hanger campaign.
This requires a lot of comparison shopping with regards to the printer and distributor you use (I would not suggest high school kids if you want accountability and accurate delivery), but my company drops 15,000 for as little as 2 cents per home. Very low cost, and for our advertisers, very effective advertising.
If any of you are in the Chicagoland area and are interested in doing something like this, let me know and I`ll get you info.
I am reminded of the first time I realized their power ... I came home after a long day working, I was hungry and just wanted to relax. Lucky me - there was a Dominos Pizza ad hanging on my door with a great offer. Guess what I had for dinner that night?
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Update: I`m impressed with the AG office in S. Carolina - they were fast! I could find no state laws prohibiting the practice. It is possible that a particular community has rules against it, but nothing on the state level.
As a consumer I actually appreciate door hangers. I`ve gotten some cool free samples and great deals that way - and the effort to remove and recycle a flyer from my door knob is hardly an imposition (for me). But I know everyone is different - just a matter of perspective.
Remipub11/7/2008 11:43 AM
Make a list of importance of having a door hanger. And then promote that as well. Then after that you ask your customer if they want to buy them.
Remember one thing, if you are selling something, never think that your product is too small to achienve anything, there are always 1000 ways to use any product, tell your customers about them and then ask them if they want to buy it.
cheerz,