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What makes a good logo?
Hi everyone! I just need some ideas/opinions on things to consider when creating a logo for a business, are there strategies in making one? Thanks!
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I agree with the comments above that state that a logo needs to reflect who you are as a business (it needs to line up with your values and mission). I also take into consideration the target audience that you are reaching out to when designing a logo. If your target market is 20 year old, beer drinking guys then having a pink, feminine logo is not going to resonate well with them.
For your friend that is in the bread business - she definitely needs to differentiate herself and her logo can help with that but I doubt a customer will choose her over her competitors strictly because of the logo. With that said, if she wants to stand out from the competition then she needs to create a high quality, custom logo that represents who she (and her business) is while resonating with her target market.
The user above mentioned the experience, which is also very important. Basically, everything needs to line up in order to build trust. You mentioned, your friend is using social media - well, if she comes across as a laid back, care-free person on Facebook but then the customers meet her and she is stiff and aggressive then this sends mixed signals to the customer and as a result, they will not trust the her, the business or the product.
I know this is a little bit of a tangent but it also works with the brand - A business brand is everything from how you treat your customers, your employees, to the design of your business card and of course your logo. Again, all of these need to be in line with one another in order to build trust with your customer base. Perhaps, this isn't the most concise answer to your question and I would have loved to say that your friend needs to have a clean, flat, vector based logo with a unicorn on it but a logo is so personal that we would need to know more about the business and the owner to develop a high quality logo that fits her brand. If you ever have any questions about branding or marketing, please don't hesitate to reach out to me.
Best of luck!
Nathan
Your business has a personality and vision that deserves to be represented properly. There are endless examples that show how good design looks and works better when it's telling a story, and your logo needs to do a great job of telling that story.
If I were you, I would leave logo design up to a professional- it's not as easy as it looks! If you're looking for a reasonable price, check out mosaicHUB's Marketplace. There's a deal on logo design right now: http://www.mosaichub.com/marketplace/view/design-brand-jumpstart-package
Hope this is helpful!Kim
Jerry's Bakery
Smell the Fresh Bread
And bread sticking out at the end (or beginning).
Every part of your business should help you sell more.
1) If you are a designer, so you are lucky and can create a logo by yourself
2) Crowdsourcing your logo. This is a way of getting work done by outsourcing it to a crowd of people. The vast array of talent and people online make it easy to find the right people to help with whatever project you have. This method has become a popular way to get a lot of freelance work done, including logo design. Today there are sites like https://www.designcontest.com/logo-design/ that aggregate designers in one place and allow you to send your project to all of them at the same time, through a simple user interface.
3) Free logo design. The web is filled with tools that you can use to design logos, and most are simple editors that allow you to create some basic shapes and add your company name and tagline on top. Some of the most popular include web and logo design companies like Wix, Logo Garden, Flaming Text, Zillion Designs, Tweak and Graphic Springs.While they are often easy to use, even for someone without graphic design experience, these tools limit the kind of logo you can get to a set of pre-determined graphic elements and fonts.
4) Working with a single design or design agency. You can always try to hire a single designer or a design agency; however, there are some drawbacks to this option. Design agencies or individual designers are often more expensive and may charge by the hour for the work they do, rather than a flat fee for a single logo design. When you get several different logo options from the same designer or agency, they often have the same theme or feel with only slight variations.
The right choice depends only on you personal preferences and business plans.
The logo has to be simple but stylized, to reflect your business and to be recognizable. My advise is to see your competitors logos and come up with more friendly logo than them. That`s how the costumers will be attracted. The frienly logo is just a comparative advantage.
Exceptions: established brands, apps. Otherwise, you want people to see your company name also.