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I`m a big believer in creating customer evangelists - word of mouth advertising. Check out this site for:
http://www.creatingcustomerevangelists.com/</A>
They have a great book and they are involved with the recent best seller "The Big Moo" - good reading for any business - startup or established - IMHO.
R@
http://www.creatingcustomerevangelists.com/</A>
They have a great book and they are involved with the recent best seller "The Big Moo" - good reading for any business - startup or established - IMHO.
R@
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Word of mouth advertising is the kind I`m looking for. I`ll have to read the book. Thanks, Keycon.
This quote straight from a description of the book at Amazon:
"Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers` attention."
R@
By Mr. Gelett Burgess
I never saw a Purple Cow,
I never hope to see one;
But I can tell you, anyhow,
I`d rather see than be one.
BardStuff2006-4-18 14:40:50