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How should I end a letter to a prospective client?
I am writing a letter (email actually) to a client I really want to do business with. I don`t want to appear desperate and I have this bad habit of typing this out:
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Comments
Dawg - There are some good suggestions above and I lean toward the positive suggestions - don`t like using the word "hope" either. I think you answer your own question in the quote section I included.
The PURPOSE of your message. Put this into words. This one email is not going to make or break this relationship. Relationship building is long-term.
I will make a suggestion that I think in this instance has merit. Don`t send an email. If you really want to stand out, send a USPS mailed letter. Your client WILL remember a printed letter from you more so than an email. Do the follow up you mentioned in a printed/mailed letter, too. Experience tells me this works. Try it.
In this day of high-speed, get-it-fast, right-now, 100s of emails inour boxes every day - a mailed letter can stand out from the crowd. Hopefully, you have some nice letterhead stationary and envelopes. Go Big or Go Home.
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