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Home cleaning business - for a Man?

I`ve been a lurker on Startupnation for a while now, and I am looking to start my own business, but I need to start it up on a shoestring and I admit, it is a bit scary. I`m giving serious thought to a home cleaning business. One, I don`t mind the work and I am a perfectionist. I realize it is different cleaning homes for someone else, but I have complete confidence that I not only can do it, but do it better. My late Mom had me clean house since the age of 10 and she was a perfectionist. Nonetheless, I`ve done some preliminary research but my knowledge of marketing is very limited. I know of flyers, a website which would be no problem (I spent 29 years in IT - software developer) and word of mouth, but I obviously would appreciate other ideas and thoughts in this area as well. Beyond the marketing, I`m looking for ideas on how to differentiate myself from the others locally in my area. How or what can I offer that makes my service a better value? I appreciate anyone taking time to offer ideas or constructive criticism. Thanks all!
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Delicious cooking videos featuring chefssavorytv7/28/2009 11:28 PM
I think it is a great idea! And I completely agree with Molly about the real estate industry. You may also want to find local interior designers who "stage" house for realtors by preparing the interior of the house for sale. A professional stager may want to partner with you so that they can do the design and you can do the cleaning.
I hope this helps.
Good Luck!
I think I could make it if my wife wasn`t part of the business, but it is harder for a guy, in my opinion, to get into cleaning. People picture a housekeeper or maid as a woman in a dress with a feather duster, just look at the generic logos people use. I can clean circles around just about any woman, and do a better job. I think men can bring unique perspectives to the job. We are usually more "fixers" in life. I`m constantly thinking of new and better ways to do things, and save money in the process. It is an interesting business, though it doesn`t challenge my mentally like I`d like.It is funny. I have a mobile auto detailing business on the side. If I detail cars, nobody thinks a thing of it. If my wife works with me detailing, guys think it is cool that she can detail. If I clean though, people think it is odd. Cleaning is cleaning, and it is just perception for most people, but that is something to consider. You asked the question, and wouldn`t have if you didn`t wonder about it yourself.We now clean private homes. However, if you need quick income, apartment communities can be a good place to start. You typically can get a decent volume of work, just to get started. We started there, and then went to houses, which is more regular and doesn`t have the turnover in management like apartments. Window cleaning is always an option, good money and VERY low investment. Pressure washing is perceived as more "manly", and I`ve done that before, but it is harder to get regular work instead of one time jobs in that industry, unless you focus on parking lots. I`ve cleaned my whole adult life, so I know how it works.
If you are looking for a home cleaning business, then go for it because it is very fast growing and demanding business. Cleaning is a very basic need of everyone, just provide effective cleaning services and try to satisfy your customers.