Who should I target my sales pitch to?

I am trying to market a service (in a consultant capacity) to my former employer. Although I worked for the company for over 12 years, I was non management and had very few contacts in mid or upper management. This is a huge company with many layers of management and they have gone through many mergers resulting in many "shifts" in personnel. Although I have the CEO`s email address and physical address, I am not sure if it would be appropriate to contact him. The CEO is a lawyer and I did work with the legal department from time to time so I don`t know if that would be of value as an icebreaker of introduction..
I truly appreciate any suggestions or advice. Thanks!
I truly appreciate any suggestions or advice. Thanks!
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If you are looking to perfect the pitch or make yourself better at sales I suggest you pick up The Sales Bible by Jeffery Gitometer (five bucks on half.com) its extremely easy to read and it helped me.
Here`s to a successful outcome with many more to follow!
Thanks again and I appreciate your suggestions!