Slogan Help - Outdoor Sports Gear
adamjthompson
subscriber Posts: 1
Hello,We`re working on revamping our outdoor sports gear website, http://www.thompsonoutdoors.com and need a couple slogans to market/present ourselves.We need two slogans:Main Slogan - will state what we sell and offer one benefit (100% guarantee on all gear).My current top ideas are:"Outdoor sports gear you`ll love. We guarantee it!""Outdoor sports gear you`ll love. Guaranteed!""Outdoor sports gear you`ll love. 100% Guaranteed!""Outdoor sports gear you`ll love or your money back."Service Slogan - will present us as a company will great service. I`m the owner, and I do most the customer service myself. Customers get a level of personable service our competitors could never offer them with their phone bank customer service. We need a slogan that really communicates personal, bend-over-backwards-to-help, "hometown business" type service. I want something more vivid than awesome service, because any company can claim that. What I want customers to get is that we offer service like they would expect if they went to Mayberry and walked into a sporting goods store and talked with the clerk behind the counter. Old-fashioned, friendly customer service from the store proprietor.I currently haven`t been able to come up with any very good ideas, though I have some ideas:"Hometown" service no matter where you live!Personal service promiseOld-Fashioned Customer Service.Customer service your grandpa would be proud of.Customer service like your grandpa would love!
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Comments
"Service the way it used to be: fast, friendly and personal!"
Not sure you need "...the way it used to be.."
You could use: "Fast, friendly and personal service"
Or "Customer service - fast, friendly and personal"
Avoid use of the word "guarantee" - too many legal implications. Pick something that is less laudatory so that it can be registered as a federal trademark. Phrases like, “Hey, we are great” or “Our service is terrific” have a hard time getting past the United States Patent and Trademark Office, which means you stand a harder time if you ever want to exclude your competition from using your slogan. In other words, use something more original and distinctive so it can be yours exclusively.