Marketing to Teachers
Hi - I am new here so I am not sure what I am doing and I can`t wait to have the chance to read the wealth of info on this site. I am wondering if anyone has any low-cost ideas on how to market to teachers. I just purchased a die cutting business and have had great comments from teachers who have found our site so I would like to reach them directly. Any ideas? Thanks in advance for the reply and for having me here!
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Comments
If I`m reading your post correctly, you appear to already be getting traffic. Is that correct? If so, your first step should be to capture the emails and contact information from your site visitors. If you`re already capturing the information, you should have an ongoing contact strategy with language speaking directly to the needs of teachers.
Separately, you can prospect to teachers by identifying websites that are frequented by them, and posting links to your site. You can also develop a presence within your local school system by attending events and making promotional materials available.
This is all VERY high level, but if you need a more detailed strategy, let me know.