smurph05 subscriber Posts: 2
edited April 2007 in Public Relations
I have just been contacted by a production company and they have made me a very interesting offer, I just don`t know what to make of it. The show is called `Great Taste` and is geared toward the upper income demographic. They feel that my business would be a good fit for a segment that they are doing on rustic decorating. Here is their proposal:1.) The show will air 1x on Style Network, 1x on Womens Network, and 48x on E!2.)I will have the final word on the script and the contents of the segment.3.)I will have the right to reproduce and publish the segment anytime and as much as I wish.Here is the caveat...they require a licensing fee of $19,500! So here are my questions..1.) Will the benefits of this exposure lead to enough sales to justify the expense?2.)Is this some kind of ploy to get me to shell out big bucks for what essentially a fancy commercial?3.)Is this a legitimate proposal. In otherwords, is this how things are done in that industry and should I be happy to be included for consideration?This was such a random and unexpected call and I am completely clueless about such things as this. Please, if you have any experience or advice please post a reply ASAP. They are overnighting a production package and I am scheduled to speak with a Sr. Producer early next week. I am including a link to their website which has a sample segment on it that you can view. I must also note that I have never heard of this show before....<a href="http://www.platinumtelevisiongroup.com">Great Taste</a>
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If this big advertising amount doesn`t fit into your budget and goals, you may want to try traditional PR efforts. I`m not sure of all the details, but your placements may come across as "advertisements," and you`ll get more credibility if a third-party reporter writes a story about you.
If traditional, grassroots PR efforts don`t work, you can always look into purchasing placements and advertising. There will always be opportunities to buy advertising.
If you need additional help, feel free to send me a personal message.