11 no-no`s when creating a website

vwebworldvwebworld Posts: 40subscriber
Check out this article - 11 pitfalls small businesses make when creating a website
Well, actually 12:


hire the cheapest Designers


hire uncle Bill to design their website


reinvent the wheel on the navigation of the site


website has an identity crisis


website has no call to action


think it will be easy, fast, and cheap to rank #1 in Google all over the world for the term “personal injury"


copy content from other websites in the same niche


websites are not search engine friendly and some are down right search engine anti-social


turn their website into the Times Square of the internet with excessive advertising


link out to anybody and everybody


make poor domain name choices


(BONUS) Their site looks and sounds like a video game promo


If you avoid #1 & #2 you may avoid all the rest of the pitfalls.
 
~Roland

Comments

  • ArcherTCArcherTC Posts: 1subscriber
    You may, but you may not.
    I was speaking with a former colleague last night who has landed with a new company.  He said they paid 60,000 (no typo) for their corporate business site and it was horrible.  (One of these Flash-driven sites that probably fits your #12.) They paid another 5,000 for someone to "fix" it and now it`s even worse.
    I was floored. 
  • vwebworldvwebworld Posts: 40subscriber
    Yup... that`s why I said "you may avoid...".
    It can be a challenge finding a web designer (or almost any vendor). Ideally, the designer will be honest about his/her limitations. That`s why it`s a good idea to really define the scope of the work to be done, check references, review past work, and have an on-going conversation with the designer through the planning and designing process..
     
    I haven`t run across one of those $60k gigs yet.
     
    ~Roland
  • ArcherTCArcherTC Posts: 1subscriber
    No worries, as I understood your "may" just fine.
    No surprise, the 60k sites are the realm of the corporate world rather than the startups.  When you`re spending someone else`s money (e.g. decided by some CEO who is making money that he or she will have to apologize for after a bailout), it may be easier to authorize.
  • VideographyVideography Posts: 6subscriber
    I would change #8 from "anti-social" to "hostile" which is the correct opposite of "friendly".
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