Trade Show advice
texashomestager subscriber Posts: 2
edited July 2007 in Marketing
My company will be participating in our first trade show in September which is being held in conjunction with the Texas Realors Convention, so my target audience will be Realtors. Since we have never participated in this sort of event, I need any and all words of wisdom, especially recommendations on hand-outs and booth set-up. Your assistance is appreciated! Thanks!
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You have excellent resources on your website, thanks so much for your advice!
Make sure your booth communicates quickly and concisely what you do. You have a matter of seconds to communicate! Or they walk by.
Never sit in the back and expect people to come to you. I always like to stand in the front near the isle to smile, say hello if they look my way, ask politely if they ever experienced whatever your product/service solves, and offer literature (that I`m holding) and conversation. If interested, then sell. I NEVER force myself on them as they walk by.
We always have chair(s) in the booth but more for the attendees to rest. Not us, unless it`s really slow. We will invite them or their spouse/ sig.other to rest, especially on the later days when all are tired of walking.
AND Sell them on your features and benefits!
I can see I am going to really benefit from being a part of SuN!
But whatever you do, set up a system where you can measure how every dollar you spend on marketing impacts the bottom line. Not just the leads, but how many of those leads turn into sales. Giving away cd`s, ads in trade publications, exhibiting in a certain trade shows, yellow pages, any dollar you spend in marketing.
Everything in business should be measured in ROI. Even marketing. Although it`s harder to do.
As a side, I myself used a staging consultant for my last home and the results were more than I could ever imagine. I know it helped sell my home. I always mention it to people I know who are selling.
Beautifully done brochures with pictures and testimonials.
Thanks again for your great advice!
Be memorable! You`re stading in a sea of thousands of booths who all look the same and are all trying to get the same people to stop and talk. When I attend a show as a vendor, I want to be sure that people walk away thinking, "that booth with that one thing was really cool." Wow them, otherwise your brochure and business card will be the one that is dumped as they clear room in the suitcase for the trip home.
We`re a montana company that attended MacWorld in SanFrancisco a few years back. We knew that there was no way to be "cooler" than Mac...or any of the other tech presenters. So, we played up our "hick" location. We had a kiddie pool with fake trout and a fly fishing rod. (A River Runs Through It was filmed in our hometown.) We had a tiny booth in the back corner, but people were standing in line during the whole show to get a shot at casting the fly rod from the "Montana Guys." Everyone remembered us, and then had a reason to keep the sales material that we were passing out.
What is memorable about your company? What will everyone else be doing? It`s important to know that so that you can run in the opposite direction.
If you`d like to brainstorm a bit, I`d be happy to help. Feel free to email me and we can set up a time to talk. Or, tap into the community and let`s brainstorm here!
I am going to try to figure out how to let you look at my brochure, and I`d like your opinion if I am OK doing all this myself. It`s something I actually enjoy working on, and this was my first project. If it`s worthy, I may try to do these presentation folders myself.
Keep `em coming....more! More!texashomestager2007-7-31 0:52:48