The Chicken or the Egg: The Interest or the Need

It seems there are two ways to go about deciding to start up a company.
The first is to say, "I want to sell espresso drinks. How can I make it successful?"The second is to say, "I want to be successful. What do I have to sell?"I was the former. I decided that coffee is my one true love. I decided that I`m the only boss I`ll get along with on a regular basis. I came here to help me make it work. This seems like the best approach for people who want to enjoy their jobs.I see other people who want to be successful, and they don`t care so much how they do it. This seems like the smart way to approach things, to be honest. These people study the market and find the niche.So, how`d you start? Did you say, "I want to be an entrepreneur. Let`s see if SUN can help me find my market," or did you say, "I want to sell coffee flavored toothpaste. Let`s see if SUN can help me market it."
The first is to say, "I want to sell espresso drinks. How can I make it successful?"The second is to say, "I want to be successful. What do I have to sell?"I was the former. I decided that coffee is my one true love. I decided that I`m the only boss I`ll get along with on a regular basis. I came here to help me make it work. This seems like the best approach for people who want to enjoy their jobs.I see other people who want to be successful, and they don`t care so much how they do it. This seems like the smart way to approach things, to be honest. These people study the market and find the niche.So, how`d you start? Did you say, "I want to be an entrepreneur. Let`s see if SUN can help me find my market," or did you say, "I want to sell coffee flavored toothpaste. Let`s see if SUN can help me market it."
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MattTurpin2/26/2009 5:38 AM