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Looking for new ways to increase sales
Target marketing to send your potential clients to a well built web site. 20 years in the HVAC field. Similar demographics as you. When I started to build the business from 10 team members to over 30 in the last 7 years my main focus was direct mail, consistent direct mail. For me I like call to action ads. My trucks stand out, consistent message depending on season. Parts of the year it does not get response but keep with it. Differentiate yourself. Do a SWOT analysis on yourself to where you are better and where you need to step up.
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