Naming My LLC
Perhaps this is a silly question, but I hope someone can help me out. In registering my LLC in Connecticut, I want to call it Such and such LLC (for example) as far as the company name but have something different as the store name. For example, it may be Joe`s Hardware Store to the customer, but the LLC might be Superdooper LLC. Is it foolish to have a seperate name for the store and the LLC and am I setting myself up for trouble in the future, or does it make sense to work it out this way? I only ask because in my previous experience working for a franchise, the franchise owner has a business name LLC operating said franchise of a different name. In addition I often spot restaurant chains that operate under one name but are owned by different companies. Am I getting in over my head here? Any advice would be appreciated.
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