Countertop Display needed
FreeHouseHelp
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Greetings - I have an opportunity to sell a unique soap that I make in a local camping store. The retailer has asked me to provide a small countertop display (cardboard perhaps) that will sit by the cash register. In the future I may be selling my soap at other retail locations, but for now I just need a few of these display pieces. I`ve only been able to find companies that sell in large quantities. Any help?
FreeHouseHelp6/3/2008 10:32 AM
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Have you considered making them yourself for now, while you only need a few. If they are just cardboard displays, minus printing and images, this could be pretty easy.
I would find one in a store that is similar in size that you need, buy good thick stock lamenated cardboard and go to work, modeling it from one you have seen elsewhere.
Just a thought, I`m always trying to do things on my own to save a little dough!
Thanks...Trent
We are new to the industry and don`t know if we will ultimately get aisle space when we get into larger stores, some stores want small displays on the counter, while some tell us that in the future they want floor displays. When you are also dealing with issues of quantity the product needs to fit well. So, we consulted the packaging company that we ordered our shipping boxes from. They wanted a ton of money before a floor display was even cut or printed. It was way out of our budget AND we didn`t know if this would be our long term display anyway.
We looked in the phone book for `DIE CUTTER` and found a small outfit down the road from us. With the $95 set up fee, cost of building the die, our cost for materials (enough for 200 boxes), and 200 punches = approx $500
We went out and found the paperboard material at a company called www.uline.com as they have lots of different options for boxes. The nice part is that you can buy only a few at a time. Then you could get graphics printed in sticker form as in the example above. The only reason we didn`t go this route is because our product wouldn`t fit `just right` in their standard options. You will pay way more on price per box than the above scenario but if you only need a couple it might be the best solution.
A good way to figure out how to design a box is to go to one of your local stores, even a drug store, and ask the manager if you can take one of their nearly empty POS boxes that is otherwise going to be trashed. Most all the time they are going to be thrown in the trash. I even got some from my local Wal-Mart just for asking. That way you can dismantle the box to understand how the folds and cuts all work together.
Send me a PM if you need assistance with building a prototype box. My husband might be able to help you out.
I hope this helps!!!
Tammy,
Amazing advice! Thank you so much! I`m going to visit some Mass/Drug stores tomorrow and look for `example` boxes as you suggested. -Jennifer
Don`t be shy at these stores, just ask!!
Hope you had a great 4th of July!
Tammy
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