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Interesting article about marketing, branding and radio

mchutchmchutch subscriber Posts: 7
edited April 2006 in Marketing
I found this
interesting article about radio and marketing and features an interview
with Scott Bedbury, the former marketing head at Nike and Starbucks. He
spoke at a retreat that my former company held. It was very informative
and insightful as he discussed the building of Nike`s and Starbucks`
brand. I have also read his book, A New Brand World, which
I would highly recommend to anyone involved in a business and in
marketing it. He certainly has the track record behind him. Here is the
link to it:
http://www.radiomarketingnexus.com/2003 ... and_starbu .html

mchutch2006-4-10 13:23:31


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