WE'VE MOVED!
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Interesting article about marketing, branding and radio
I found this
interesting article about radio and marketing and features an interview
with Scott Bedbury, the former marketing head at Nike and Starbucks. He
spoke at a retreat that my former company held. It was very informative
and insightful as he discussed the building of Nike`s and Starbucks`
brand. I have also read his book, A New Brand World, which
I would highly recommend to anyone involved in a business and in
marketing it. He certainly has the track record behind him. Here is the
link to it:
http://www.radiomarketingnexus.com/2003 ... and_starbu .html
mchutch2006-4-10 13:23:31
interesting article about radio and marketing and features an interview
with Scott Bedbury, the former marketing head at Nike and Starbucks. He
spoke at a retreat that my former company held. It was very informative
and insightful as he discussed the building of Nike`s and Starbucks`
brand. I have also read his book, A New Brand World, which
I would highly recommend to anyone involved in a business and in
marketing it. He certainly has the track record behind him. Here is the
link to it:
http://www.radiomarketingnexus.com/2003 ... and_starbu .html
mchutch2006-4-10 13:23:31
Sign In or Register to comment.
Comments
I couldn`t seem to get that link to work.Anyone else had any luck?
Try this link:
http://www.radiomarketingnexus.com/2003 ... d_starbu.h tml
Note: it appears when cutting and pasting into the Forum Post Boxes, the copying is not always copying properly. So, you will have to delete the space now showing in .html - I can not get the space to go away
Note2: I submitted a "bug" report on this copying and pasting issue.
R@
keycon2006-4-10 12:27:50