Licensing rights to name and logo

ideaperson

I have been approached about selling the licensing rights to my website name and cartoon logo, both of which are registered trademarks. How do I know the value of them and what procedures should I follow?

patentandtrademark

beware of the so called "naked license" which can lead to the mark being abandoned.

Cookie

What`s a "naked license"?????

patentandtrademark

When a "naked license" is granted, the license is deemed to constitute the owner’s abandonment of rights in the trademark.  Trademark owners and their lawyers should work together to ensure that the owners regularly and effectively monitor the quality of the products and services for which the licensees use the trademark.

Cookie

Hmmm, yes, I guess I understand.
Thanks, James.

saravanan

Trademark is the only way to protect your business intellectual rights. If you feel you have a threat to your brand identity please approach an IP lawyer and move ahead with the registration. However it is not mandatory to register them if that is what you meant.