when to register TM
One question that comes up from time to time in my business is "when should I register my trademark?" I am curious as to when people in this group think it makes sense to register a trademark. My quick and dirty answer to this is to register  when you think the mark probably is contributing to your making money and/or  when you would be angry if you found somebody copying the mark to sell their goods/services. Given that successful marks are almost always worth more than the cost to register them, why would somebody wait AT ALL to register a successful mark?
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