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when to register TM
patentandtrademark
subscriber Posts: 103
One question that comes up from time to time in my business is "when should I register my trademark?" I am curious as to when people in this group think it makes sense to register a trademark. My quick and dirty answer to this is to register [1] when you think the mark probably is contributing to your making money and/or [2] when you would be angry if you found somebody copying the mark to sell their goods/services. Given that successful marks are almost always worth more than the cost to register them, why would somebody wait AT ALL to register a successful mark?
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If your car suddenly burst into flames or one of your teeth suddenly shattered in your mouth, you would get the $2,000 if you had to - some way some how - because you think it is important enough to be able to drive and eat. You have the money or access to it. We all do.