I was wondering if any sustainability-oriented entrepreneurs out there could tell me some of the challenges/successes they've had in leading a sustainable business?
Hi @Heather Dinwoodie
Revenue and Cost are always the fundamental ones. If you can keep your operational cost low enough, while also getting enough revenue to cover all your costs, that is already a "sustainable business" model.
The challenge is always how/where do you get your sales.
I'm completely new to reddit but basically I'm a recent graduate that studied business, sustainability, and entrepreneurship. I wanted to pick your brains about the health of sustainable business, dangers of green washing, and the connections between sustainable business and environmental nonprofits.
There's a theory that I heard in my nonprofit class a couple years ago that claimed it does more harm than good for the cause when companies take up a cause and partner with nonprofits. I won't post my opinion but what are your thoughts on that?
In regards to greenwashing, I think the light inside of that shady tactic is the fact that companies are recognizing that people value environmentally sound business. Although they might use a cause as a facade to cover up the reality of their operations, isn't at least encouraging that the consumer demand could/is leading the charge in this trend?
Lastly, what do you look for when you shop? It's the holidays, and people expect to get gifts, what criteria do you use to determine if a company is sustainable??