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Do You Charge Your Customers For POS or POP Materials and Displays?
I make and sell Vino Slush, a wine slushie mix to wineries all across the country. I am just now starting to produce posters of my product and counter top displays. The posters cost about $6.00 each and shipping for them is $6.50. Counter top displays will cost about $20.00 each and shipping (with a special box) will cost about $17.00.
Do I send these materials out to all of my customers at my own expense? Or do I give them the materials for free, but charge them only for the shipping? Another idea is to deduct the cost of the materials and/or the shipping when they order a certain number of cases of product.
Sending these materials to over 150 customers at no charge is extremely expensive. How do other companies handle this situation? I know the wineries will sell more wine slushies and my take home pouches by using the posters and displays, and therefore I will make more sales, but still. It's very expensive.
I'm also concerned that even if they request these materials at no charge, there is no guarantee that the will actually use them. If they are free they might order them just for a lark. I learned this the hard way.
Please share your thoughts and ideas with me. Thanks.