How to get "soccer moms" to like me? Woo friendly theme? Overall look of site?
I started speechtherapyathome.ca on Wordpress. Thanks to your help I've moved to SiteGround and am thinking that a Woo theme - either on of theirs or something very Woo friendly would the way to go. I started with Storefront but I'm not sure if I can get it to look the way I want. Big part of that though is I'm not sure what it should ultimately feel like. My new site will be speech-therapyathome.com
I'm going to try to sell Speech Therapy Programs that parents can use at home. The site will also offer lots of free advice and ideas to help parents help their kids with speech and language. I likely won't have more than a dozen different speech programs to sell - unless I expand to other areas but I'm thinking staying focused on one area might be best - at least for now.
My customers will be of course be parents. Mostly 30 to 40 something old moms I would think. What would appeal to them - help them to trust me?
Would upfront in your face - here is my product in a very slick "store" look - be off-putting?
More of a home made - blog with a store look - products not on first page be better?
I don't think anyone is going to go shopping for a speech therapy program. Most I would think would find my site by looking for more general ways to know if their kid has a problem and/or how to help speech problems.
Any ideas on specific themes to try or on the overall look would be much appreciated.
Thanks for your help
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