How do you overcome the initial challenges of a launch?

Hello.
I'm brand new to the community. I have just launched a website and am in the very early days of marketing. Over the past few years I have read so much about launching and marketing a site. I'm excited for what is to come, but also know that there will be challenges ahead. I'm wondering what were your biggest challenges as a small business owner (online), and how did you overcome them?

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