How sure are you of your Social Media Marketing strategy?

MLarson

When I first started with my business, I knew that it wasn't going to be easy- after all, nothing in the world of "Marketing" ever was and with the medium of Facebook becoming the main focus for where all customer traffic comes from, it made it really difficult for me to even make a dent in the whole process.

I tried just posting a couple of links to my blogs hoping it would gain traction but that backfired quickly when I realized Facebook would hide my post under tons of people's cat videos and memes...it made everything so hard to even get done.

I was new to Facebook so I tried to study the mechanics behind my page and found the publishing tools and insights and it just made it even more complicated when I was looking over every single details wondering "how do I even begin?"

What am I lacking?

My second trial with my social media marketing plan was to try posting my links on as many social media marketing sites as possible, aiming for Twitter, Instagram only to be met with the reality that all social media platforms were inherently different for the other...What my Facebook link did did not match how it had to presented on Twitter and even more so difficult with Instagram that needed pictures. It was turning hopeless.

I then found this blog online and tried to use all the tricks and strategies , it was a crazy whirlwind of learning new stuff but I eventually got the hand of it.

So please, tell me how did you get your page off the ground and got your site traffic through your strategies?

((If you want to know what blog I read, check out: https://blog.merakium.co/Design/the-ultimate-social-media-marketing-strategy )) Hope it helped!

Ryan O'Bleness

@MLarson, it is true that each platform requires a different strategy and different kinds of content for each audience. 

This blog from HubSpot is a good example of what kind of content to write/post for each platform: https://blog.hubspot.com/marketing/social-media-copywriting#sm.0000u5ou98hf9cxdwyp1ayzldw2vx

Also, please just be careful about self-promotion here, please. 

ShreyaKoushik

I personally use various of online marketing techniques for my product Optical shop software but I am using social media marketing techniques as well, just because I got very decent results by using social media marketing like quick brand promotion, organic traffic and better conversion ratio.

salenadam

By using following steps you are sure of  your social media marketing strategies:

Audit your current social presence
Document who your ideal customer is.
Create a social media mission statttement.
Identify key success metrics.

arjun123

• Set goals that address your biggest challenges. ...
• Research your audience. ...
• Establish your most important metrics. ...
• Dig into what your competitors are doing. ...
• Create and curate engaging social content. ...
• 6. Make timeliness a top priority. ...
• Assess what's working, what isn't and how you can improve.

Jesica

I think focusing on content, selling products, targeted location etc all are very important things.

apindia

I made many changes in my targeting audience but when i started getting leads through facebook and instagram through a particular segment of audience i was sure my strategies are working!

Stren656

I'm focusing on promoting content by getting in touch with influencers to help promote said content too or guest post on their sites and leverage their audience.

Basically building a network of people who can help spread the word.

Ernest Whaley

I am damn sure! Social media marketing has already been proven in a lot of ways, its effectiveness for benefiting a lot of business.