Using social media to market your business

Adam Jones

Social media present great marketing opportunities for businesses of all sizes. You can use social media to:

• promote the name of your brand and business
• tell customers about your goods and services
• find out what customers think of your business
• attract new customers
• build stronger relationships with existing customers.
  

Ryan O'Bleness

And by creating shareable content, including rich images, insightful articles and powerful videos, it will do wonders for your branding. 

Steffi Dsouza

Totally agreed with @Ryan and @Adam, to put it all together, We could make practices for successfully engaging customers and promoting our small business through social media.

coleticon

So, what are you favorite social media channels? What are your experiences regarding conversion/engagement rate?

jimmy johnson

coleticon said:

So, what are you favorite social media channels? What are your experiences regarding conversion/engagement rate?

I love the facebook because I am getting best ROI from it as compared to other social media platforms, & different platform works differently so, you must spend some time on them to see which performs better for you!

Adam Jones

coleticon said:

So, what are you favorite social media channels? What are your experiences regarding conversion/engagement rate?

The first thing you should ask yourself is what social networks does your audience use?The simplest way to determine what social networks cater to your industry is to look at your competitors’ social media activity.

I strictly focused on Instagram, and built an engaged community before jumping to other platforms. As you start to have success, expanding to other channels will become easier because you’ll already have a loyal following.

ShreyaKoushik

I agree with you "Adam" social media has become one of the trendy and finest methods in this generation for online marketing and it works as a white hat marketing tool. It can be very helpful to build an amazing brand impression in all over the web world.

salenadam

Three ways to using social media to market your business:

1.Turn to micro-influencers who share  your brand Aesthetics.
2.Give people a way to share a laugh at you
3.Integrate brand advocates social conntent into your marketting.

arjun123

1. Choose the Right Platforms. ...
2. Create a Calendar. ...
3. Encourage Engagement. ...
4. Don't Over-Promote. ...
5. Share Video. ...
6. Address Problems Quickly. ...
7. Build a Community. ...
8. Provide Value.

engagement123

Great discussion by all! I especially like the question that @adam said you need to ask yourself "what social networks does your audience use?"

Dandil

Social media is good but not for all the businesses. If you have an accounting company, Facebook won't help you with much because you don't hit the needed customers - company owner.

Kacper

I believe that social media is one of the main factors responsible for the growth of one's business. The truth is that you can find your target audience on most of the platforms, so what it comes down to is learning and mastering one at first.

Reading through your comments I'm curious about 2 things:

1. What are your 2 biggest issues you're dealing with on social media?
2. What would you wish for more than anything else regarding your business social media presence?

Looking forward to reading your answers!

Kylie Jenner

The best way to use social media to promote your business is through paid advertising options on social media.

linasmith

Social media is a powerful platforms to promote your business online. Social media increase natural traffic to your brand or website. You can make a image or video and upload on Twitter, LinkedIn, Facebook. It gives more traffic on your website.

Jessie Hookie

Yes and it also increases website traffic, generate leads, boost sales etc.

GoldenEggLady

Can you recommend using several social networks for business development, or would it be better to concentrate on one?