Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory

StartupNation is extremely proud to share its first entry in the StartupNation Originals series. We were lucky enough to interview world-renowned innovator and disruptor, Clayton Christensen at Harvard University, where he is also a professor. Additionally, we spoke with "Competing Against Luck" co-authors, Karen Dillon, Taddy Hall and David S. Duncan.
Linked below is a book excerpt article from "Competing Against Luck," regarding the jobs to be done theory and "milkshake dilemma." The excerpt includes an exclusive audio clip from co-author David S. Duncan. The article also links to a landing page with exclusive video, written and bonus content with the authors.
Read or listen to the book excerpt here: https://goo.gl/HPUUcm
Linked below is a book excerpt article from "Competing Against Luck," regarding the jobs to be done theory and "milkshake dilemma." The excerpt includes an exclusive audio clip from co-author David S. Duncan. The article also links to a landing page with exclusive video, written and bonus content with the authors.
Read or listen to the book excerpt here: https://goo.gl/HPUUcm
Ryan O'Bleness
Community Manager
StartupNation, LLC
Community Manager
StartupNation, LLC
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