Advice: Include in Price or Not

adrana24adrana24 Posts: 3subscriber Member
edited December 2016 in Sales
I am located in Europe and will be starting up an online magazine in which the main page is in German and English will be international pages. International customers have the opportunity of sending me their news, PR and announcements but they need to be translated into German.

Question is: Do I include German translation in our package pricing? Meaning, I would be losing money to the sale for the translation (which will be done by an agency.)

OR

Translation will be listed as "Available upon request" so if they don't have anyone in house to translate to German, we will take care of it for them by sending the translation to our trusted agency, and they would be getting an invoice on top for the tranlsation.

I am not sure what is better. The PR will be running the site, so I dont want customers to get turned off by the on top price, but then I dont want 30% of my business wasted away on translation.

In any case, my my prices are way lower than the competitors since I am only a start up.

Any advice would be appreciated.

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