App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.
The goal of ASO is nearly always app downloads, but supplemental goals can include:
· Increased brand exposure.
· Positive app reviews and ratings.
· Audience engagement.
· Additional marketing channel diversification.
App store optimization is the process of improving the visibility of a mobile app in an app store search results and increasing your organic downloads. This way, more people are able to find your app and download it.
SharePoint development company | Power BI Consulting | Microsoft Teams | Migrate your SharePoint
Hm, didn't knew that
App Store Optimization is for mobile apps. The function of optimization is to improve the visibility of a mobile app in an app store such as App Store for iOS, Google Play for Android, Windows Store for Windows Phone.
Web design company | Mobile app development