App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings. Due to its similarities to search engine optimization (SEO) for websites, app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.
The goal of ASO is nearly always app downloads, but supplemental goals can include:
· Increased brand exposure.
· Positive app reviews and ratings.
· Audience engagement.
· Additional marketing channel diversification.