Educating and Marketing
Hey all,So we just launched our web 2.0 service/application (trailfire.com), and, through early feedback and focus groups, have discovered that just about everybody finds the web application extremely useful. That`s the good news. The bad news is that at first glance they didn`t really get it, nor did they understand our value propositions. It took them about a few minutes of playing on our website, watching a minute long flash demo, and actually engaging with the product before the lightbulb clicked.So, in the world of online advertising and marketing (we`re especially interested in bloggers) how do you educate while marketing? We can`t just get eyeballs...we need engaged eyeballs. I suppose this is a million dollar question...but I`m just curious what people have tried out, especially people with free website applications and user created content site (which is web 2.0 in a nutshell)Thanks!!Brent
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