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Steps to e-commerce marketing success
blogjunkie
subscriber Posts: 3
Hi guys and gals,
I`m writing a proposal for a prospect for his startup e-commerce store.
He`s planning to sell toys and collectibles only and I`m looking for ways to
create a marketing plan that goes beyond PPC and SEO.
Here are my ideas so far:
Launch with an effective design & content
* Highlight new / most popular products
* Easy-to-use shopping cart
* Friendly check-out page
* Information on shipping, privacy statement, etc
* SEO-optimised design
Build traffic
* Write and post (lots) link bait on the blog
* Participate in relevant collector`s forums
* Note which pages are causing speed bumps in conversions
Improve customer satisfaction
* Run surveys on shopping experience
* Tweak website and add new features based on feedback
Some questions:
* What tactics can I use to increase word-of-mouth referrals?
* Would an email marketing campaign be useful? How?
Thanks, appreciate any advice you can give me. Cheers.
I`m writing a proposal for a prospect for his startup e-commerce store.
He`s planning to sell toys and collectibles only and I`m looking for ways to
create a marketing plan that goes beyond PPC and SEO.
Here are my ideas so far:
Launch with an effective design & content
* Highlight new / most popular products
* Easy-to-use shopping cart
* Friendly check-out page
* Information on shipping, privacy statement, etc
* SEO-optimised design
Build traffic
* Write and post (lots) link bait on the blog
* Participate in relevant collector`s forums
* Note which pages are causing speed bumps in conversions
Improve customer satisfaction
* Run surveys on shopping experience
* Tweak website and add new features based on feedback
Some questions:
* What tactics can I use to increase word-of-mouth referrals?
* Would an email marketing campaign be useful? How?
Thanks, appreciate any advice you can give me. Cheers.
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Comments
be sure to check it out.
I agree with you too! I see where you`re coming from and I`m with you on
your point too. I don`t want to be those people you described.
I may not have lots of experience but have read lots and lots of blogs and
even bought books on marketing to arm myself with the best knowledge
that I can. As an aspiring online marketing consultant and entrepreneur, I
need to start somewhere don`t I?
I`m wet behind the ears and I know it. That`s why I`m here at the
StartupNation forums seeking advice from entrepreneurs and consultants
who have been down the path before me. This community is really great
and Hersh and you have already given me more tactics I can use.
Thanks!
bad apples in the forums yet. Thanks Hersh, Nikole and Joe for weighing in.
FYI I submitted the proposal to my prospect and I`m meeting him later today
to discuss further. Cheers!
show the passion of the startupnation community. that`s really awesome.
There is nothing new in marketing right now. There is nothing in the base psychology of marketing that you can`t find in a textbook from years ago. It may be applied to a new medium, but it is not a new concept.I was going to stay away from this one all together. However, I must point out that maybe to YOU, there is nothing new in the market right now. WEB 2.0 and all the things that go into it is new to most folks. Yes, a lot of people have heard the term. Yes a lot of people know that this is all that blogging and social marketing stuff. Yes, It may work but I don`t want to get involved in myspace and facebook.Those are the typical responses you get from folks who don`t know what WEB 2.0 can do. As professional we should be telling folks what it can do. How many of you know that if you use WEB 2.0 marketing, you can acheive 6 or 10 placements within the first 20 on Google? This can be accomplished if done properly. Now I am not going to tell everyone how to do this. Bu tit can be accomplished on a consistant basis, even with highly competive keytwords.What does this mean to ALL businesses. Well, there is a new type of marketing out there. When you achieve multiple placements on the first two pages of Google, you really don`t have to worry as much if your number one ranking goes to say number three. Because you still have a lot in the top 20.That`s just my two cents.
is the lack of focus on business process integration. Underlying all of
the fanatic followers that will be buying from this highly successful
site are fundamentals of on-time delivery, returns, stock levels, etc.
Most xCarts don`t provided clean or "any" interface with the rest of
the business. It`s
wonderful to build a successful online business if you have the
mechanics for customer satisfaction in place, but customer satisfaction goes beyond the mechanics of the site. The breakdown in
effective interaction with other business processes is the primary
reason that well marketed online sites fail.
I think you just made Nikole`s point perfectly. The fundamentals of business and marketing are the same. It`s like window treatments - drapes, blinds, shades - old styles, new styles, new technologies for managing heat loss - they are all still window treatments.
~Sandra
Your proporsal seems to be good and intresting.
Advice: start by negotiating with ur clients before take action
Tropika
Your proporsal seems to be good and intresting.
Advice: start by negotiating with ur clients before take action
Tropika