Marketing Advice: Does Yours Actually Help?

Are you familiar with the story "The Boy Bathing?" It's a classic Aesop fable about a boy who was taking a bath in the river when he inexplicably began to drown. In desperation, he called out to a man he saw standing on the shore for help. But instead of offering a helping hand, the man instead began chastizing the boy for having the audacity to bathe in the river in the first place. The frightened boy replied, "I'm begging you sir. Please help me now and yell at me later!"The moral of the story is...Continue reading Marketing Advice: Does Yours Actually Help?David Jackson