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Brand Enemies when starting a Business

MattBnBMattBnB subscriber Posts: 5
edited June 2014 in Business Planning
Hey guys do any of you have really action or mission oriented businesses? Whether you are trying to save the whales, sell sustainable products or promote clothing for poor children in impoverished areas there are powerful motivating forces driving much of what we do in business and our purchasing decisions.

If your company stands for something I suggest you read this post on brand enemies and how to use them in your business to build trust and boost conversions with customers. Hope you enjoy.

http://businessandbootstrapping.com/bra ... -an-enemy/

Cheers,

Matt
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