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Linking Strategies

bwdsbwds subscriber Posts: 4
Inbound Linking Strategy

What is the best way to do an inbound link campaign? Inbound links and
inbound link campaigns are the number one way to get a good ranking
within Google and can be compared to a vote for your site. With inbound
links there are 3 attributes that you should implement to maximize the
effectiveness when directing a link back to your site. For sake of
explanation we are going to assign each of those 3 attributes 1 point
1. Do the inbound links contain the keyword
that relates to the page it`s linking to? For example, if the link is
going to point back to a page on your site about tennis shoes, the link
text should read something like "New Brand of Tennis Shoes", basically
the words "tennis shoes" should be in the title of the text link. In
essence what happens is the search engine reads the title of the text
link, then follows the link back to your site and reads the title tag
on the page it`s linked to, and says "is this page what the title of
the text link said it was"? If it is, then you get a point, so you`re
at 1 out of 3.
2. Do the inbound links reside on a
web page that is relevant to your site? For example, if your site had
sports shoes for sale, putting a link on a site that has a lot of
information about sports, or a blog that dealt with sports would be a
good thing. Where as, if you were to put a link on a site or blog that
dealt with something irrelevant, like pottery, the relevancy would not
be powerful. This is one of the many dangers of using a "link farm" to
put links out there for your small business, they just scatter the
links around and rarely hit a site that is relevant to your site and
actually hurt your link popularity. So keep the links that point to
your site located on other pages that are relevant to your site. If you
do that, you get another point so you`re at 2 out of 3.
Finally, does the site that the inbound link resides on have good page
rank in itself? Granted this is not something that you can completely
control, yet it still can be monitored. You will have to put less
inbound links out there if your inbound links reside on highly
trafficked and highly ranked sites, and more inbound links if you use
sites that are less trafficked. Keep in mind both #1 and #2 above need
to take place for #3 to matter. If you get the inbound links pointing
to your site located on higher trafficked and respected sites you can
give yourself 1 point for a total of 3 out of 3.
Once you get inbound links, it only helps you as long as the link is
active on the other site, so they are more of a short term boost unless
managed well.Inbound Linking Strategies
bwds2006-11-29 13:25:54


  • ChuckChuck subscriber Posts: 6
    Good post Bill, certainly things everyone should keep in mind as they evaluate their linking strategy.  And you`re right that it`s an absolutely vital component of any site marketing campaign.  I would really stress that point about garnering links from related sites - every site reveals thematic elements about itself to the major search engines, and what they want to see is sites that are in a related sphere to your own linking to you.  A bad link to your site can be worse than no link at all.
  • mvr47mvr47 subscriber Posts: 0
    I am new on Start-up Nation and I have already found some awesome info, like this one!
  • ChuckChuck subscriber Posts: 6
    Glad to hear it Madeleine - if you have any specific questions related to this topic that the community can help you with, don`t be shy!   We all benefit from having those issues discussed here.
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