Green or Not Green?
Tomnitetrip subscriber Posts: 3
edited January 2017 in Environmental
I`d like to promote my product as green, as it is very energy efficient. LED lights use 90% less energy than the traditional bulbs. However, the product base is made out of plastic - not very environmentally friendly. I have been working with the manufacturer to see if we can use reclaimed plastics - don`t know if this is possible. But what do you think? Could I market the product as green on the merits that it saves electricity? OR do you think the entire product, packaging etc... needs to be green as well?
Sign In or Register to comment.
I think it`s great that you are working on such a great project. Will your lights be mercury-free unlike the ones that many folks are promoting these days? The mercury content on the lights today is concerning to me so I`m hoping that someone comes up with an energy efficient light that is free of mercury.
I don`t think that people necessarily buy "Green" over another product right now. I think it is a lot of hype and not all of these products are being fully thought out. CFLs are my big concern. Yes, they may save energy now but in 15-20 years when there are millions of them in household trash (i.e. unlined landfills) they are going to contaminate the groundwater supply with mercury which, in my opinion, is a much bigger problem.
Please don`t think I`m against the environment. I have worked for over 15 years as an environmental consultant performing soil and groundwater clean-ups. But people should realize that the environmental laws today allow a certain amount of pollution and the use of all "green" products will not solve all of the environmental issues we have today. I think we need to make as many truly environmentally-friendly products as possible but I also think that if marketers don`t watch the overuse of the word "green" then people will end up not caring.
Someone told me that I should promote my products as Green because they are made of natural rocks and minerals but I have resisted because I think the products, what they are made of, and how they are used should be the emphasis instead of just pushing the word "green."
Being dishonest might get you a few bucks in the short run but will cost you in the long run and therefore isn`t a sustainable strategy. Information flows to freely to think you`ll fool people with green claims for very long. People are becoming more sophisticated by the day.
LED is a great technology and leads to significant reductions in electricity and heat as well. Most products aren`t necessarily going to be better on all dimensions. It is admirable that you are looking for a better alternative to plastic but don`t let that hold you back from promoting the energy efficiency.
One thing I might recommend is a life cycle analysis (LCA). This would compare the true environmental cost of your product versus the standard over a significant time frame (say 50 years). Does yours last longer? Have a shorter supply chain? Use less energy? Recycle at all? Etc., etc.
Good luck and feel free to contact me if you want to talk further.
Brian C. Setzler, CPA
MBA in Sustainable Business
CPAandMBA9/16/2008 1:23 PM
Amber EmeryCEOCarson Valley Recycling, LLC
India's National Rating System for Green Buildings, 400+ Registered ... unsure about whether a certain product meets the GRIHA parameters or not.
Corporate Day Care | Best Corporate Day Care Pune | Best Creche for Corporates Pune | Child Care Center Hygiene |Behavior Driven Development (BDD) Training
Greenery is the most important to all humanity in the world. It saves the life of us. Greenery decrease the pollution quantity.
6 Tips to Reach 100k Views on YouTube Video
100K YouTube Views Will Get Using These Tips