Green or Not Green?
I`d like to promote my product as green, as it is very energy efficient. LED lights use 90% less energy than the traditional bulbs. However, the product base is made out of plastic - not very environmentally friendly. I have been working with the manufacturer to see if we can use reclaimed plastics - don`t know if this is possible. But what do you think? Could I market the product as green on the merits that it saves electricity? OR do you think the entire product, packaging etc... needs to be green as well?
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