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But what avenue do I take???

StickMeDesignsStickMeDesigns subscriber Posts: 2
Hello SUN*
I`m very new and have been following a couple of posts here, and have been so impressed with the responses and help that I thought I`d throw out my dilemma. 
My new start-up company will be hopefully launching our first line of stylish and functional glucose meter testing bags in the next few weeks, and I`m wondering what avenues to pursue as far as selling to this market.  I`m certainly already working on my website, and have made several connections with bloggers in the diabetic community, but how do I really reach this specialized niche? 
I`m having difficulty pinning this down, because while our bags are stylish and contemporary they also fill a health related need as well.  So far I haven`t found a website or store that features stylish medical accessories, or something in a cute boutique like manner that would appeal to those looking for something that does the job, but looks good too, for their medical supply carrying needs. 
Because I am for now a one woman show, I`m trying to keep things in perspective budget wise, because even though I hope to do well down the road, in the beginning I`m trying to keep costs at bay. 
Any suggestions on how to reach out to the millions of diabetics, who could possibly be my customers


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