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Free advertising?

skeebeeskeebee subscriber Posts: 2
edited November 2007 in Selecting a Business
Recently my wife placed an add in the local penny saver for our sofa and loveseat.  This is a free paper in our area that is circulated for free as well.  The ads are free for a small add under a certain amout of words I think.  Anyhow, the response has been terrific.  I think a lot of that has to do with the price (175 bucks) for both but Im surprised that so many are interested.  I`m wondering is free advertising the best way to go for a startup vs. starting a PPC or some other SEM strategy.  Has anyone had any real success with the free channels over a period of time? 


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